PFA: stylus | a project by ann hamilton
A peculiar, multi-sensory website. A catalogue in the form of a serially filled box … For an exhibition of the work of contemporary artist Ann Hamilton, TOKY was able to get truly creative.
TOKY’s print and digital work on stylus | a project by Ann Hamilton earned national acclaim — and ongoing exposure for the Pulitzer and this innovative exhibition.
TOKY has partnered on many projects with The Pulitzer Foundation for the Arts, a nationally prominent institution that fosters a deeper understanding and appreciation of art and architecture. Over the course of our 10-year relationship, TOKY launched its core website and nearly every individual exhibition microsite, as well as designed select print publications.
For the groundbreaking, multi-sensory exhibition stylus | a project by Ann Hamilton, TOKY designed the show’s identity, its innovative website, and a striking print ’catalogue’ in the form of a box. Hamilton’s work is known for its deep conceptual resonances and playful wit, and TOKY had great fun bringing these out in the exhibition’s materials.
The website catalogue archives the exhibition’s relationship with the space through photographs, video, sound, and time-lapse photography, much of which was shot by TOKY. We worked hand-in-hand with Ms. Hamilton, over many months, to create a rich and unique online archive. The home page features full-screen video which randomly pulls from several captured clips from the exhibit.
In addition to the catalogue being a representation of the exhibition, the site is also a collaborative piece to the experience itself. Visitors to the site can create a concordance and contribute their reading by phone to be included in the sound projected from the outside walls of the Pulitzer.
The catalogue ‘box’ was equally thought through in terms of its relationship to just this exhibition. First-time visitors to the exhibition would pick up this box, filled with just a few initial materials. Each week, new materials — bits of newspaper parsed by the artist; silk-screens — would be made available, both onsite and online. During the months that this show was on view, visitors would add these individual pieces to their own catalogues themselves, becoming part of the exhibition in completely unique way.