The rebranding journey from SEBS Midwest to Caravus — new name, new logo, new kick in the company’s step — was highly rewarding for everyone involved.
Caravus leadership have called TOKY’s work “thoughtful, sophisticated, and on-target,” with one Managing Partner adding, “The process of working with you was so energizing, and the result was nothing short of amazing.”
In just three short months during 2012, TOKY delivered a complete brand overhaul to the full-service employee benefits firm SEBS Midwest, or Strategic Employee Benefit Services. The company wanted a new name, a new identity, and new materials that would better broadcast their message.
Following an in-depth competitive analysis and series of discovery interviews with key leadership and clients, TOKY launched a new brand into being: Caravus. As part of this brand overhaul, TOKY delivered the following:
- Name, logo, and identity system
- Business Papers Suite
- New Client Brochure
- Custom, modern website
- E-mail newsletter templates
- New photography of key leadership
- Copywriting and editing support
“I want to thank everyone at TOKY for wonderful work you did for our organization. It is so hard to believe Caravus did not even exist a year ago. The process of working with you was so energizing, and the result was nothing short of amazing. Our entire team has embraced the name and our clients love it! We take great pride in our identity and protect it. One year later, I can’t imagine a better outcome.”
Caravus Managing Partner Paul E. Flotken
“It is awfully ironic that the TOKY team created the name and brand ‘Caravus’ for us, when in the end, they proved that the name suits their organization just as well. We truly feel that TOKY did in fact take care of us — skillfully guiding us through what could have been a complex and challenging process. It was clearly evident in our Discovery Phase, as we digested TOKY’s breadth of work, that our final result would be thoughtful, sophisticated, and on-target. Even so, we failed to recognize at that early point just how easy they would make the process. I can honestly say that every person we worked with at TOKY brought a strong, unique skill set and, most importantly, a passion for what they do: Create. Thank you, TOKY, for making us cool!”
Caravus Partner J.J. Flotken