The Andy Warhol Foundation for the Visual Arts: Warhol Initiative Convening
The NYC-based Andy Warhol Foundation for the Visual Arts called on TOKY to develop an identity, website, and series of conference materials for its annual “Convening for Museum Professionals.”
Our Convening website provided multiple content inputs — so that Foundation staff could manage practical updates, while conference attendees could share ideas and start online dialogues.
Established in 1987, the Warhol Foundation is a prestigious organization with the mission, in accordance with the celebrated artist’s will, of advancing the visual arts.
The New York City-based foundation provides grants to U.S. Institutions in order to support the creation, presentation, and documentation of contemporary visual art, particularly work that is experimental, under-recognized, or challenging in nature.
Among the Foundation’s many arts-support activities is the hosting of its annual Convening for Museum Professionals, a three-day event for current and emerging national arts leaders “meant to foster deep discussion and critical thinking around emerging trends, current challenges, and the future of artist-centered culture.” For the 2011 event held in San Francisco, the Foundation came to TOKY for brand identity, conference materials, and a website.
The website solution had to allow the Foundation staff to make updates easily and keep attendees immediately informed of developments throughout the Convening. It was also especially important for attendees to be able to share ideas and start a dialogue, which the site allows them to do. At the event, attendees were provided with branded conference materials. The challenge of the print portion of this project was to do more with less. TOKY created a comprehensive conference package, enlisting the silk-screen printing expertise of our St. Louis friends at All Along Press.