TOKY has been developed a comprehensive new brand identity for MIT’s List Visual Arts Center in Cambridge, Mass. The new brand identity draws inspiration from I.M. Pei’s design for the building and Kenneth Noland’s epic scale public art in the building lobby.
During the past few years, TOKY has been deeply involved with The University of Chicago Medicine, which has been at the forefront of medical care since 1927, when the institution first opened its doors to patients. Our work in branding, positioning, and advertising for this internationally respected institution has been significant….