TOKY Views

Insights, essays, and opinions from the TOKY staff.

SMART Goals for Social Media

Congratulations! You’re on social media. …Now what? Creating a digital media strategy is necessary but can feel daunting. Without authentic, measurable goals, you’re not getting everything you can out of social media marketing and potentially setting your brand up for failure. Creating a strategy built on SMART goals is your first step toward success.

The Architecture of Sacred Spaces

We humans have always designed places and called them sacred. And we have endeavored to build them with care and with an aesthetic that speaks to our idealistic selves. Our Brand Strategist, Seán, pulls from his history with Gyo Obata’s Priory Chapel to explain the psychological need for sacred spaces and (in this instance) how it illustrates the beauty in deep and detailed client-architect communication.