We’re proud to share that the site we designed for international design firm Fentress Architects has been shortlisted for a Society for Marketing Professionals (SMPS) National Marketing Communication Award.
Architecture, Building + Design
Whether TOKY’s launching a new website for a global architecture firm or rebranding a storied luxury hotel, this is an industry we know – and love.
Over the past several months, TOKY has been busy collaborating with PGAL’s marketing and executive team on a comprehensive rebrand. The growing firm needed an identity and website that would better represent who they are today, after 70 years of award-winning work for a diverse range of public and private sector clients.
While existing style guides are indispensable for general style and grammar rules, you’ll also need a house style guide to establish standards for industry-specific content and terminology.
The discovery process provides meaning, carving a path toward creating something that uniquely defines who you are as an architecture firm.
What’s it really like to attend an SMPS regional conference? Our business development director, Alec, looks back at his time at the SRC in Austin, Texas.
Establishing goals for your firm’s content will ensure that all planning and publishing efforts are strategic and worthwhile. Use these examples to begin building your firm’s content strategy.
The Landscape Performance Series is a collection of case studies and other tools that A/E/C professionals can use to make the case for sustainable solutions. In 2014, TOKY redesigned to tool to be more reader-friendly and searchable.
The one-size-fits-all project page can limit the ways you showcase your work. Here’s how one firm uses customized pages to enhance its portfolio.
Use these tips to create an anniversary timeline that is both on-brand and tells a story that your clients, partners, and employees will actually want to read.
We humans have always designed places and called them sacred. And we have endeavored to build them with care and with an aesthetic that speaks to our idealistic selves. Our Brand Strategist, Seán, pulls from his history with Gyo Obata’s Priory Chapel to explain the psychological need for sacred spaces and (in this instance) how it illustrates the beauty in deep and detailed client-architect communication.
Use these six tips to optimize your architecture firm’s project pages for search engines AND people.
What does it take to set one architecture website apart from the next? Wight & Company’s new site is packed with unique features and surprises.