With the completion of a new fine arts center, Laumeier Sculpture Park wanted to think bigger. In looking toward the future, Laumeier sought a redesigned brand identity — a new focal point, a new space, and a whole new look from the ground up. TOKY was happy to work with Laumeier on this exciting new phase of their growth and deliver a new brand palette, logo, and branded website in time for their gala opening.
At TOKY, we believe our world can be more thoughtful, more humane, and more beautiful. Through our strategic design and communications work, we help the organizations that create this world be more successful.
Congratulations! You’re on social media. …Now what? Creating a digital media strategy is necessary but can feel daunting. Without authentic, measurable goals, you’re not getting everything you can out of social media marketing and potentially setting your brand up for failure. Creating a strategy built on SMART goals is your first step toward success.
- Creating a new #brand identity for @LaumeierArtStL that plays with perspective and experience. http://t.co/KjpsGGv7Q4 http://t.co/6sd2Q9zfk0
- Repurposing mid-century Olympic design into minimalist homewares. http://t.co/JQyx0Kc0JG
- Beautiful series, so happy @PhillipsMuseum is bringing them together for visitors to see the full impact! https://t.co/8GY6jGR0ak
Use these tips to create an anniversary timeline that is both on-brand and tells a story that your clients, partners, and employees will actually want to read.
We humans have always designed places and called them sacred. And we have endeavored to build them with care and with an aesthetic that speaks to our idealistic selves. Our Brand Strategist, Seán, pulls from his history with Gyo Obata’s Priory Chapel to explain the psychological need for sacred spaces and (in this instance) how it illustrates the beauty in deep and detailed client-architect communication.
TOKY is currently seeking a Full Stack Drupal Developer to join our busy web department.
TOKY’s Le Chat Putain certainly does get around. This time, our rabblerousing tomcat brought District ADDY awards back to the TOKY offices. We couldn’t be happier.
What’s in a name? With Brown Shoe going by Caleres now, Eric Thoelke discusses brand storytelling on St. Louis on the Air.
While every designer is different, TOKY’s designer, Kelcey, has rounded up her favorite tools for lettering. Of the myriad of pens, inks, and tricks she’s tried (self-admittedly, enough to fill a supply cabinet), these are her six trusty essentials.
For many of us, The Beatles were more than music. They were an education. But what can The Beatles teach us about life in the digital age, specifically social media? Stick around. We’ve got seven social media truths simply explained through songs you already know.
Studies show that audiences prefer to read alumni magazines in print — but forward-looking institutions are using a strong combination of print AND digital to engage graduates.
What are the tools our Senior Interactive Designer can’t live without? Bert’s collected his seven favorites and explains why you’ll find them useful.
Can you live without them and still get the job done? Sure. But why would you?