Establishing goals for your firm’s content will ensure that all planning and publishing efforts are strategic and worthwhile. Use these examples to begin building your firm’s content strategy.
At TOKY, we believe our world can be more thoughtful, more humane, and more beautiful. Through our strategic design and communications work, we help the organizations that create this world be more successful.
TOKY developed a new brand communications platform and identity system to say something deeper about Midwest BackCentre’s purpose and personality.
- The designer's guide to the Golden Ratio for #FibonacciDay https://t.co/20D2aXvo3x
- RT @Marketplace: How a piece of installation art could be a big money-maker for Restoration Hardware. https://t.co/OVwkvm7pQG
- RT @InVisionApp: “Design is about taking something chaotic and complex and making it accessible to a user.” https://t.co/Qit2kmYvCX https://t.co/3j2iqT5Jh1
Pew Research released analysis on 10 years of social media. Pew’s Center for Internet, Science, & Tech has been tracking trends and demographics since 2005. Read up on the highlights.
The Landscape Performance Series is a collection of case studies and other tools that A/E/C professionals can use to make the case for sustainable solutions. In 2014, TOKY redesigned to tool to be more reader-friendly and searchable.
TOKY is happy to be included in the PRINT Regional Design Annual 2015 with four projects.
Want your brand to master social media? Before you update, post, pin, or tweet, make sure your brand is communicated throughout your social media strategy. Check out our five things every brand needs to invest in, then go forth and be social!
While working with clients in the arts and culture space, we’ve found a handful of ways to upgrade the digital wayfinding experience.
The one-size-fits-all project page can limit the ways you showcase your work. Here’s how one firm uses customized pages to enhance its portfolio.
TOKY is beyond thrilled to again be included in the Graphis Design Annual not once, but twice.
With the completion of a new fine arts center, Laumeier Sculpture Park wanted to think bigger. In looking toward the future, Laumeier sought a redesigned brand identity — a new focal point, a new space, and a whole new look from the ground up. TOKY was happy to work with Laumeier on this exciting new phase of their growth and deliver a new brand palette, logo, and branded website in time for their gala opening.
Congratulations! You’re on social media. …Now what? Creating a digital media strategy is necessary but can feel daunting. Without authentic, measurable goals, you’re not getting everything you can out of social media marketing and potentially setting your brand up for failure. Creating a strategy built on SMART goals is your first step toward success.